Technology
By: Jacquie Gonzalez Our community and surrounding areas of North and South Carolina have been utterly devastated by the floods caused by recent hurricane Florence. Families, individuals, and businesses, alike have been affected by the devastation. Enter social media… Social media has become part of the fabric of our lives. Ninety-seven percent of all people 18-84 visited a social media site at some point yesterday. That is a staggering and consistent audience. Businesses post regularly on social media in order to keep their brands in front of and communicate regularly with customers and potential customers. But, in the wake of a natural disaster or tragedy, what is the best way for a business to use their social media platforms? Here are some best practices to keep in mind:
The great thing about hiring a knowledgeable and cutting edge SEO company, is they keep ahead of the trends in search so you don’t have to! Voice search is now up 35% since 2008, and it’s because mobile phones have literally taken over local search. SEO Expert and owner of eNation Worldwide, Jacquie Gonzalez, has a few solid tips for optimizing your website for Voice Search. Jacquie explains, “When optimizing for voice search, believe it or not, you need to create content on a 9th grade level. Most people speak at a ninth grade level or below, and that is translating into search results.” Here are a few tips for voice search optimization of your website in 2018: Get conversational! Think about the questions that people might ask
Wondering why your rankings have plummeted in recent weeks or months? Google has been particularly active in making algorithm changes that WILL affect your site rankings. Since local SEO (Search Engine Optimization) became an integral part of local business traffic, SEO expert and owner of eNation Worldwide, Jacquie Gonzalez, has been following Google’s fluctuations, algorithm changes, and how they affect local businesses. Jacquie explains, “Content is key. Content on mobile devices is key, now more so than ever before.” Recently, search on mobile devices overtook desktop search by a landslide. “It’s been a long-time coming, and we’ve finally seen it happen. If you still have a website that lacks good, readable content, if you aren’t active on social media, and if you think you can do what you’ve
by Jacquie Gonzalez Social Media and My Google Ranking 2010 was the year when social media really started to make waves for small to mid-sized local businesses. Facebook and YouTube became the most popular social media sites with dozens of others to follow suit. Suddenly business owners were having to learn an entirely new paradigm in marketing their businesses. In 2016, social relevance is one of Google’s major ranking factors, and business owners have now had to allocate marketing budgets for social media marketers and SEO specialists. How and Why Does Social Media Affect My Google Ranking? Let’s start the the how… Google algorithms are set up to pick up social signals. Each time a business posts to their social media sites with those sites being linked to
When it comes to garnering your share of business traffic today, it’s vital to ensure that your digital presence on the web is meeting Google’s standards. Google search accounts for approximately 65% of the total searches on the web. The other 35% are comprised of the other major search engines– Yahoo, Bing, AOL, as well as social media sites and directories. So what exactly does Google consider factors when ranking sites higher than others? According to Jacquie Gonzalez, expert SEO specialist with interactive media company, eNation Worldwide, “There are over 39 different on-page and off-page factors that Google considers to be ranking factors.” So, when business owners ask themselves, “How Can I Rank Higher on Google,” here are a few of the major ranking factors: On Page Content
The mobile revolution has taken the world by storm! I saw this statistic the other day…. “There were more than 31 billion mobile app downloads in 2011. Two thousand new apps are added to the market place everyday.” Wow. There are some businesses out there who are still contemplating getting a much-needed mobile website, let alone a mobile app! Many business owners ask me how they can benefit from having a mobile app. Well, the benfits are two-fold– not only are they beneficial to you as a business owner, but they can also be benficial to your customers, thus creating a win-win situation! Here are some of the benefits to your business of having your very own mobile application: 1. You can regularly keep in touch with your
There are many self proclaimed SEO’s out there, and businesses should take heed. If a company guarantees immediate or specific results, run as fast you can! Organic SEO requires a multitude of best practices being put into motion consistently over time. There is no magic bullet to gaining top search rankings on Google and other search engines. I liken SEO to “spokes on a wheel.” You can have a working wheel with just enough spokes to hold it up, but the more “spokes,” or best SEO practices, in motion, the stronger your wheel will be for the long haul. First and foremost, as an SEO in Myrtle Beach myself, I have been working on organic search engine optimization for local businesses for several years. The main areas that